Forrester Web Analytics Forecast

Forrester recently released its 2008 to 2014 US Web Analytics Forecast. From the executive summary

Forrester forecasts that US businesses will spend $953 million dollars on Web analytics software in 2014, with an average compound annual growth rate of 17%.

Given that I believe so strongly in the power of data-driven analysis and specifically web analytics, I'm excited by this report.

Although I didn't pay for the report, the author wrote an entry about it on his blog and there is an article over at readwriteweb, including some charts from the forecast.

And as someone who has spent time in web analytics at a company with a major online presence, I absolutely believe this statement is true (from the same readwriteweb article)

Forrester also offers the prediction that, given the availability and affordability of web analytics data, a secondary market will spring up to offer services showing companies opportunities for using said data, thus bridging the "action chasm" between knowledge and execution.

I only wish I were able to read the full article!