Yesterday, Omniture "announced App Measurement for Facebook, a new solution that enables Omniture SiteCatalyst customers to measure the popularity and success of Facebook applications." (from the Press Release) (screenshots)
In March, Omniture announced Twitter analytics via its SiteCatalyst tool. (Press Release. I wrote a quick blurb here).
As a strong believer in the power of data and analytics, seeing a company with an established following making headway in the social media space is exciting.
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About Me
- Christina
- I am a Cornell graduate with 7 years of experience in the technology consulting industry. My interests include Business Intelligence, specifically Web Analytics.